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Overview of the specific study profiles


MEDIA ENGINEERING AND ECONOMICS

Profile
Media Engineering and Economics
Bachelor degree program: 3 years

The combination of print and media engineering with economic sciences imparts fundamental competencies in both study areas, knowledge in special media-economic issues, as well as training periods in appropriate media enterprises. In career terms it offers a very wide application area in almost all business processes of the media economy.

DIGITAL PUBLISHING

Profile
Digital Publishing
Bachelor degree program: 3 years

Digital Publishing combines print and media engineering with informatics. This combination is much sought-after in media enterprises. The course contents focus on the digitalization and management of data (text/image/layout) with respect to different media formats like print, smart phone, tablet etc.

MEDIA AND DESIGN ENGINEERING

Profile
Media and Design Engineering
Bachelor degree program: 3 years

Media and Design Engineering connects technical and creative competence thereby emphasizing technical aspects in particular. This combination is of fundamental importance at the interface between media creation and media production. The study profile focuses on the design for the respective output medium, with its specific peculiarities and the subsequent quality assurance and technical realization. Beside lectures, the study contains training periods at the university and in media companies.

TEACHING POST AT VOCATIONAL SCHOOLS

Profile
Teaching post at vocational schools
Bachelor and Master degree program: 5 years

For teaching posts in vocational schools, print and media engineering has to be combined with another field of study. There are more than 30 possible combinations, e.g., with English Studies, Mathematics, Physics, Sports Sciences, Media and Design Engineering, Mechanical Engineering, Electrical Engineering and many more. In the bachelor degree program the teaching fields are in the foreground while in the master degree program pedagogical, didactical and other educational-scientific contents dominate. The graduate degree corresponds to the first state examination for the teaching certificate.

MASTER OF PRINT AND MEDIA TECHNOLOGY

Profile
Master of Print and Media Technology
Master degree program: 2 years


Everybody who has successfully concluded a bachelor degree program in the field of print and media at a university or university of applied science can join this master degree program. Expertise is deepened, extended and complemented by comprehensive knowledge in technical management. As of winter semester (2017/18) specialized profiles like Media Engineering and Economics as well as Digital Publishing are offered beside the general master profile. For the acceptance of responsibility of tasks and managerial functions it is recommended to extend the basic knowledge of these bachelor profiles by joining the corresponding master of science program.